BCTA News

Please be advised that effective March 13^th, 2022, the Rochester Transportation Center Lobby and Front Desk new hours of operation will be 5:00 AM to 5:30 PM Monday through Friday.  Saturday hours will remain the same, 10:00 AM to 2:00 PM.

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App and on-board validation devices installed across fleet for safer and faster boarding as BCTA looks to Fast Forward local fixed route transit

The BCTA is announcing the launch of a mobile ticketing system on March 1, 2022. The Transit Authority partnered with Masabi; a company that brings Fare Payments-as-a-Service to the public transit industry.  BCTA’s Mobile Ticket app is Powered by the Justride platform; the app lets riders buy tickets and passes anytime, anywhere, using their smartphones. The app is fast, easy, contactless and a safe way to pay and ride the local bus service.

The BCTA Mobile Ticket app can be downloaded from the App Store and Google Play. It allows riders of BCTA services to purchase and use fare products such as single ride, day pass, 11 Ride, 7 Day passes, 31 day passes and reduces fares directly from their mobile device. Group travel is also possible with multiple fare products purchased using the same device.

As part of the project new validation devices have been installed across the entire BCTA fixed route bus fleet.  Passengers scan their dynamic and encrypted mobile passes on the devices when boarding the bus and an audible beep and a colored screen identifies the ticket as valid for use. These validation units will help speed up boarding times making riding BCTA services faster and safer by enabling contactless fare payment and validation. The validation units are powered by Masabi’s Justride Inspect software.

Riders can also go to BCTA’s website and use a new BCTA web portal service to purchase tickets and passes to use with the BCTA Mobile Ticket app.

Mary Jo Morandini, BCTA’s General Manager said “BCTA is pleased to have partnered with Masabi on the mobile ticketing app.  Customers will now find it faster and easier than ever to pay fares. A rider installs the BCTA mobile app on their smart phone and they never have to deposit coins or tickets in the fare box again.  Riders board the bus and simply scan the bar code appearing on their phone on validation devices installed on the buses.  And for those without a smart phone, a ticket can be printed from their computer and scanned on all fixed route buses”. 

“More and more, people are using their smartphones in almost all aspects of their daily life, and this makes mobile ticketing a logical choice for agencies of all sizes,” said Brian Zanghi, CEO of Masabi. “The change in people’s behaviors brought about by social distancing requirements has made mobile ticketing and the move towards more contactless journeys a must-have for transit agencies. We’re delighted to be working with BCTA to launch a network-wide mobile ticketing option for their riders, helping passengers and agency staff to stay safe and fast-forwarding public transit to a contactless future.”